Experienced Art Director with a proven track record of driving creative excellence in the retail industry.
Art Director
BoxLunch
Jun 2015 – Present
Overseeing a team of designers and collaborating with cross-functional teams, I am dedicated to maintaining BoxLunch’s brand aesthetics and ensuring its presence remains on the cutting edge of market trends. My role involves managing all customer-facing assets, including the website, store print materials, social media assets, direct mail, and in-person activations. I’ve been an integral part of BoxLunch’s journey from its inception, contributing to its growth from an idea to a thriving brand with over 238 stores nationwide.
– Led a team of designers and worked closely with photographers and copywriters to create and maintain the brand’s visual identity
– Ensured the creative direction and vision of the brand by staying updated with industry trends and conducting daily check-ins with the design team.
– Collaborated with marketing teams to manage budgets for store signage and photoshoots.
– Fostered a highly collaborative work environment, working transparently with internal departments.
– Utilized an agile design system to remain nimble and responsive to rapidly changing retail trends.
– Successfully executed large-scale campaigns and collaborations with celebrities while maintaining the brand’s essence.
– Contributed to award-winning retail partnerships, such as the McDonald’s collaboration, resulting in LIMA awards.
– Managed multiple creative projects efficiently through the use of project management tools.
– Achieved a significant KPI by expanding BoxLunch from one store in 2015 to a network of 238 stores by 2023.
– Cultivated a work culture focused on getting the job done while infusing fun into the creative process, ultimately serving a broad audience with unique products.
Art Director
Her Universe
Sep 2019 – May 2022
I played a pivotal role in revitalizing the brand by spearheading a comprehensive brand redesign and implementing innovative strategies across various facets of the business. My leadership and strategic acumen paved the way for transformative changes in e-commerce, mobile e-commerce, omnichannel marketing, social media, influencer engagement, live selling, convention presence, virtual fashion shows, and model curation. During my tenure, I also contributed significantly to building a high-performing creative team, which I eventually transitioned creative duties to.
– Led a complete brand redesign, infusing new energy and identity into Her Universe to enhance market appeal.
– Formulated and executed a comprehensive e-commerce strategy, driving increased online sales and customer engagement.
– Devised and directed the mobile e-commerce strategy, ensuring seamless user experiences on mobile devices.
– Developed and implemented omnichannel marketing strategies to create a consistent brand presence across all customer touchpoints.
– Crafted and executed a results-driven social media strategy, boosting brand visibility and engagement across various platforms.
– Established and managed a successful social influencer program to leverage the power of influencers in promoting Her Universe products.
– Pioneered a live selling program, engaging customers in real-time and driving immediate sales results.
– Orchestrated a comprehensive convention strategy, ensuring a strong presence at key events and expos to reach a diverse fan base.
– Conceptualized and executed virtual fashion shows, adapting to changing market conditions and connecting with audiences in a dynamic way.
– Oversaw the selection and curation of models for Her Universe campaigns, ensuring alignment with brand values and aesthetics.
– Played an instrumental role in building and nurturing a creative team, providing mentorship and guidance to team members.
Sr. Graphic Designer
Hot Topic Inc.
Oct 2004 – Jun 2015
Hot Topic has been instrumental in shaping my career trajectory. I began my journey with the company in October 2004 as an Assistant Web Designer, where I honed my skills under the guidance of the art director. My role encompassed editing high-resolution images for new product launches and site updates, as well as creating and processing visuals for email campaigns and contests. My dedication and growth led to a promotion to Senior Graphic Designer in November 2014. In 2015, I led the development of the BoxLunch branding, further expanding my expertise in brand development and design.
– Spearhead the conceptualization and development of innovative marketing strategies in collaboration with cross-functional teams to align with and achieve company-wide objectives efficiently.
-Design and produce high-quality visual assets for Hot Topic Inc. brands, spanning multiple marketing channels, including in-store signage, website content, email campaigns, mobile applications, social media platforms, affiliate marketing, direct mail, video content, and merchandise trim.
-Lead art direction and provide creative input during editorial and product photo shoots to ensure visual consistency and brand alignment.
– Coordinate with external vendors to oversee the seamless execution of various projects, maintaining the highest standards of quality and brand integrity.